BENEFITS-DRIVEN PERSUASION SELL to The DECISION MAKER and EVALUATION TEAM by Capturing Customer Minds
THEMATIC OPENINGS and CLOSINGS · Endings fulfill the Promises of Beginnings, especially for Themes and Threads.
VERBAL ROAD MAPS · Prepare and Steer the Reader. · Provide Drop-off Points for those who choose not to read to the end.BENEFITS-DRIVEN EXPOSITION 1. State Customer Benefit. 2. Describe How Achieved. 3. Provide Demonstration and Substantiation.NO BARE ASSERTIONS
POWER WRITING · Avoid Playback, Idling, Redundancy and Passive Voice.GRAPHICS · Action Captions
© Copyright George F. Steeg, P.E. 2006-2010 All Rights ReservedPotomac Falls, Virginia
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