The ProposalCrafter WIN PROCESS 1. Establish Competitive Mental Angle 2. Build TOC (Table of Contents) Conformance 3. Thread Themes Throughout Proposal 4. Win With Words: Benefits-Driven Persuasion
COMPETITIVE MENTAL ANGLE (Example: ProposalCrafter's Angle) · Successful Offerors must Capture THREE different Customer Minds: Evaluators Advisors Decision Maker ·What's YOUR Competitive Mental Angle for your Next Bid?
BUILD TOC CONFORMANCE ·SCORE with Evaluators:Conform TOC to Key RFP Sections. Customer-Compliant Outline Writer and Story Board Direction Compliance Matrix Foundation
THREAD THEMES ·STAND OUT with Advisors:Correlate Answers to “Why Us?” Theme Insertion Planning Writer and Story Board Direction
Builder and Theader Document and Track Changes. Provide Review-Team Checklists. Facilitate Review-Team Discussions.